Media Writing: MASS COMM: COMPANIES & ORGANIZATIONS

• A Companion to Television, edited by Janet Wasko. PN1992.5 .C615 2005 – SEE TOC IN ONLINE CATALOG
• The highwaymen : warriors of the information superhighway by Ken Auletta. HC 102.5 .A2 A95 1997 – chapters related to topics below: Portrait of a software giant : Viacom; The referee : the FCC; Localism confounds Ted Turner’s global village; Jumping off a bridge : Microsoft, and Michael Kinsley, enter cyberspace

These subject headings work in the Online Catalog and may work in the databases as well.

• Corporate culture
• Corporate culture Case studies.
• Motion picture industry
• Motion pictures United States distribution
• Mass media Mergers
• Telecommunication ‘industry’ topics are found under Telecommunication

• Apple Confidential 2.0 : the definitive history of the world’s most colorful company / Owen W. Linzmayer. Rev. ed. of: Apple confidential. 1999. HD9696.2.U64 A674 2004
• IWoz : Computer Geek to Cult Icon : how I invented the personal computer, co-founded Apple, and had fun doing it / Steve Wozniak with Gina Smith BROWSING QA76.2.W69 W69 2006
• Apple : the inside story of intrigue, egomania, and business blunders / Jim Carlton. HD 9696 .C64 A8633 1997
•  The Perfect Thing : how the iPod shuffles commerce, culture, and coolness / Steven Levy. ML74.4.I48 L48 2006
•  ICon : Steve Jobs, the greatest second act in the history of business / Jeffrey S. Young, William L. Simon. BROWSING QA76.2.J63 Y677 2005   

• Apple’s Future [videorecording] : will its new global strategy come to fruition? / executive producer, Andrew B. Walworth ; produced by Blackwell corporation in association with South Carolina Educational TV Network. 1 videocassette (28:50 min.) John Sculley, president and chief executive officer of the Apple Computer, Inc. highlights his vision of the computer industry’s future with interviewer Morton Kondracke. HD9696.C62 A66 1992
• Infinite Loop : how the world’s most insanely great computer company went insane / Michael S. Malone HD9696.C64 A8657 1999
•  West of Eden : the end of innocence at Apple Computer / Frank Rose. HD9696.C64 A867 1989
• INSIDE Steve’s Brain / Leander Kahney. BROWSING HD9696.2.U62 J636 2008    
• The little kingdom : the private story of Apple Computer / Michael Moritz HD9696.C64 A6 1984
• Odyssey : Pepsi to Apple, a journey of adventure, ideas, and the future / John Sculley with John A. Byrne  HD9696.C62 S38 1987

Nothing listed in Online Catalog

• A companion to television / edited by Janet Wasko. PN1992.5 .C615 2005 – SEE Table of Contents in ONLINE CATALOG
• Examining the Effects of Megamergers in the Telecommunications industry : hearings before the Subcommittee on Antitrust, Monopolies, and Business Rights of the Committee on the Judiciary, United States Senate, One Hundred Third Congress, first session ... QVC Network, Inc., and Viacom, Inc., for Paramount Communications, Inc., and the merger of Tele-Communications, Inc., and Liberty Media Corp. into Bell Atlantic Corp., October 27, November 16, and December 16, 1993. Y 4.J 89/2:S.HRG.103-850 [PRINT ]

• Online catalog SUBJECT HEADING, generally: Academy Awards (Motion pictures)
• Generally, Schirmer Encyclopedia of Film / Barry Keith Grant. Reference PN1993.45 .G65 2007
• Cinema : Year by Year, 1894-2004 PN1993.5.A1 C5663 2004
• 65 Years of the Oscar : the official history of the Academy Awards / Robert Osborne. PN 1993.92 .O82 1994
• Academy Awards Index : the complete categorical and chronological record / compiled with an introduction by Richard Shale ; foreword by Robert Wise. PN 1993.92 .S53 1993
• History of the American Cinema – MULTIVOLUME WORK PN1993.5.U6 H55 1990

• Online Catalog Subject headings: Walt Disney Productions; Walt Disney Company
• Prince of the Magic Kingdom : Michael Eisner and the re-making of Disney  by Joe Flower PN1999.W27 F5 1991
• Storming the Magic Kingdom : Wall Street, the Raiders, and the Battle for Disney / by John Taylor PN1999.W27 T39 1987

• Oprah Winfrey : a biography by Helen S. Garson. PN1992.4.W56 G37 2004
• Oprah, Celebrity, and Formations of Self by Sherryl Wilson. PN1992.4.W56 W56 2003
• The Oprah Phenomenon edited by Jennifer Harris and Elwood Watson. Browsing PN1992.4.W56 O67 2007
• The Entrepreneurs [videorecording] / Johnson Publishing Company, Inc. in association with Conrad Productions ; written & produced by Charlene Perrone. 1 videocassette (35 min.) 1991 - Three interviews/profiles of noted & respected Afro-American entrepreneurs: John H. Johnson, Joshua Smith, & Oprah Winfrey. All are role models for Afro-American youth and stress the importance of self-esteem, motivation, perseverance, education, and dedication to hard work as a foundation for success.

The Hays office, by Raymond Moley [1945] PN1993 .M657M6

• Rose-Hulman Library has Report on television / Nielsen Media Research [biennial] 384.5532 N667r 2000
•  Videorecording: How television ratings work.  20 minutes, 1998. HE8700.65 .H69 1998 [subject heading: Television programs Rating Methodology]
• Television ratings system : hearing before the Committee on Commerce, Science and Transportation, United States Senate, One Hundred Fifth Congress, first session, February 27, 1997. Y 4.C 73/7:S.HRG.105-157 [might be print or microfiche]

• The AOL/Time Warner Merger : Competition and Consumer Choice in Broadband Internet Services and Technologies : hearing before the Committee on the Judiciary, United States Senate, One Hundred Sixth Congress, second session, February 29, 2000. http://purl.access.gpo.gov/GPO/LPS15253 or Y 4.J 89/2:S.HRG.106-1003 print or microfiche
• AOL & Time Warner Merger : hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Sixth Congress, second session, March 2, 2000. http://purl.access.gpo.gov/GPO/LPS47414 or Y 4.C 73/7:S.HRG.106-1090 print or microfiche

Nothing available via Online Catalog

• Information Seeker’s Guide : how to find information at the FCC CC 1.7/4:SE 3/997 – online now?
• Major Matters before the COMMISSION CC 1.2:M 43 1978 – ongoing? Online?

Online Catalog Subject heading is United States Federal Communications Commission; find in Online Catalog – access in order to get the components for your citation and link to online document or use direct purl addresses

• All I Really Need to Know in Business I Learned at Microsoft : insider strategies to help you succeed by Julie Bick. HF 5386 .B436 1997
• Breaking Windows : How Bill Gates Fumbled the Future of Microsoft by David Bank HD9696.63.U64 M5326 2001
• Microsoft Secrets : how the world’s most powerful software company creates technology, shapes markets, and manages people by Michael A. Cusumano, Richard W. Selby. HD 9696 .C64 M533 1995
• Selling Microsoft : sales secrets from inside the world’s most successful companybyDoug Dayton. HF 5438.25 .D397 1997
• Bill Gates Speaks : insight from the world’s greatest entrepreneur compiled by Janet Lowe. HD9696.63.U62 G374 1998
• Hard Drive : Bill Gates and the making of the Microsoft empire by James Wallace, Jim Erickson. HD9696.C62 G3378 1992
• How the Web was Won : Microsoft from Windows to the Web : the inside story of how Bill Gates and his band of internet idealists transformed a software empire by Paul Andrews. HD9696.63.U64 M532 1999
• I Sing the Body Electronic : a year with Microsoft on the multimedia frontier by Fred Moody. HD 9696 .C64 M5357 1996
• Microsoft First Generation : the success secrets of the visionaries who launched a technology empire by Cheryl D. Tsang. HD9696.63.U64 M538 2000
• The Microsoft Way : the real story of how the company outsmarts its competition by Randall E. Stross. HD 9696 .C64 M536 1996
• Business the Bill Gates Way : 10 secrets of the world’s richest business leader by Des Dearlove. HD9696.2.U62 G374 1999
• Opening the XBox : inside Microsoft’s plan to unleash an entertainment revolution by Dean Takahashi. HD9993.E454 M538 2002